:root{
  --bg:#f3f1ec; --panel:#fbfaf7; --ink:#17181a; --ink2:#66635d;
  --line:#e3ded4; --accent:#0e7c70; --accent-deep:#0a5c53; --accent-soft:#d9ece8;
  --warm:#b3573a; --sage:#8a9a89;
  --shadow:0 1px 2px rgba(30,25,20,.04),0 18px 50px rgba(30,25,20,.10);
  --r:16px;
}
@media (prefers-color-scheme:dark){:root{
  --bg:#141513; --panel:#1d1e1b; --ink:#eef0ec; --ink2:#9a968d;
  --line:#2c2d29; --accent:#42bcac; --accent-deep:#0e7c70; --accent-soft:#122f2b;
  --warm:#d67a58; --sage:#9fb09d;
  --shadow:0 1px 2px rgba(0,0,0,.3),0 20px 54px rgba(0,0,0,.45);
}}
:root[data-theme="light"]{
  --bg:#f3f1ec; --panel:#fbfaf7; --ink:#17181a; --ink2:#66635d;
  --line:#e3ded4; --accent:#0e7c70; --accent-deep:#0a5c53; --accent-soft:#d9ece8;
  --warm:#b3573a; --sage:#8a9a89; --shadow:0 1px 2px rgba(30,25,20,.04),0 18px 50px rgba(30,25,20,.10);
}
:root[data-theme="dark"]{
  --bg:#141513; --panel:#1d1e1b; --ink:#eef0ec; --ink2:#9a968d;
  --line:#2c2d29; --accent:#42bcac; --accent-deep:#0e7c70; --accent-soft:#122f2b;
  --warm:#d67a58; --sage:#9fb09d; --shadow:0 1px 2px rgba(0,0,0,.3),0 20px 54px rgba(0,0,0,.45);
}

*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{margin:0;background:var(--bg);color:var(--ink);line-height:1.6;
  font-family:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,sans-serif;
  -webkit-font-smoothing:antialiased}
.mono{font-family:ui-monospace,"SF Mono",Menlo,Consolas,monospace}
a{color:inherit}
img{max-width:100%}
.wrap{max-width:940px;margin:0 auto;padding:0 clamp(18px,4vw,34px)}
.eyebrow{font-size:12px;letter-spacing:.18em;text-transform:uppercase;
  color:var(--accent-deep);font-weight:700}
h2.title{font-size:clamp(24px,4vw,36px);letter-spacing:-.02em;font-weight:800;
  margin:0 0 8px;text-wrap:balance;line-height:1.1}
.lead{color:var(--ink2);font-size:clamp(15px,2vw,17px);max-width:56ch}
.btn{display:inline-flex;align-items:center;gap:8px;font-weight:700;font-size:15px;
  padding:13px 24px;border-radius:12px;text-decoration:none;border:1.5px solid transparent;cursor:pointer}
.btn-fill{background:var(--accent);color:#fff}
.btn-fill:hover{background:var(--accent-deep)}
.btn-ghost{border-color:var(--line);color:var(--ink)}
.btn-ghost:hover{border-color:var(--accent)}
:focus-visible{outline:2.5px solid var(--accent);outline-offset:3px;border-radius:4px}

.topbar{position:sticky;top:0;z-index:20;background:color-mix(in srgb,var(--bg) 88%,transparent);
  backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.topbar .wrap{display:flex;align-items:center;justify-content:space-between;height:62px}
.brand{font-weight:800;letter-spacing:-.01em;text-decoration:none;font-size:16px}
.brand .dot{color:var(--accent)}
.topnav{display:flex;gap:26px;font-size:14px}
.topnav a{color:var(--ink2);text-decoration:none;font-weight:600}
.topnav a:hover{color:var(--ink)}
@media(max-width:640px){.topnav{display:none}}

.hero{padding:clamp(46px,9vw,92px) 0 clamp(30px,6vw,54px)}
.hero .eyebrow{margin-bottom:20px}
.hero h1{font-size:clamp(32px,6.4vw,58px);line-height:1.03;letter-spacing:-.03em;
  font-weight:800;margin:0 0 20px;text-wrap:balance;max-width:15ch}
.hero h1 em{font-style:normal;color:var(--accent)}
.hero .lead{font-size:clamp(16px,2.3vw,20px);max-width:52ch;margin:0 0 30px}
.hero-cta{display:flex;gap:12px;flex-wrap:wrap}

section{padding:clamp(40px,7vw,74px) 0;border-top:1px solid var(--line)}
.sec-head{margin-bottom:clamp(26px,4vw,40px)}
.sec-head .eyebrow{display:block;margin-bottom:12px}

.pains{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.pain{background:var(--panel);border:1px solid var(--line);border-radius:var(--r);padding:22px}
.pain .n{font-size:13px;font-weight:700;color:var(--accent)}
.pain p{margin:10px 0 0;font-size:14.5px;color:var(--ink2)}
.pain b{color:var(--ink)}

.tiers{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.tier{background:var(--panel);border:1px solid var(--line);border-radius:var(--r);padding:26px;display:flex;flex-direction:column}
.tier h3{margin:0 0 4px;font-size:20px;font-weight:800}
.tier .who{color:var(--ink2);font-size:13.5px;margin:0 0 16px}
.tier .price{font-size:15px;font-weight:800;color:var(--accent-deep);margin-bottom:2px}
.tier .term{font-size:13px;color:var(--ink2);margin-bottom:18px}
.tier ul{list-style:none;margin:0;padding:0;display:grid;gap:9px}
.tier li{display:flex;gap:10px;font-size:14px;align-items:flex-start}
.tier li svg{flex:0 0 auto;margin-top:3px;color:var(--accent)}
.incl{margin-top:22px;background:var(--accent-soft);border-radius:14px;padding:18px 20px}
.incl b{font-size:13px;letter-spacing:.04em}
.incl p{margin:6px 0 0;font-size:14px;color:var(--ink2)}

.case{display:grid;grid-template-columns:1.05fr 1fr;gap:clamp(22px,4vw,40px);align-items:center}
.case + .case{margin-top:clamp(32px,5vw,56px)}
.case.flip .shot{order:2}
.case-body .num{font-size:13px;font-weight:700;color:var(--ink2);letter-spacing:.1em}
.case-body h3{font-size:clamp(21px,3vw,27px);margin:6px 0 4px;font-weight:800;letter-spacing:-.01em}
.case-body .meta{color:var(--ink2);font-size:13.5px;margin:0 0 14px}
.case-body p{font-size:14.5px;color:var(--ink2);margin:0 0 18px;max-width:44ch}
.tags{display:flex;flex-wrap:wrap;gap:7px;margin:0 0 20px}
.tag{font-size:12px;font-weight:600;padding:5px 11px;border-radius:999px;
  background:var(--panel);border:1px solid var(--line);color:var(--ink2)}
.livelink{display:inline-flex;align-items:center;gap:7px;font-weight:700;font-size:14.5px;
  text-decoration:none;color:var(--accent-deep);border-bottom:2px solid var(--accent-soft);padding-bottom:2px}
.livelink:hover{border-color:var(--accent)}

.shot{border-radius:14px;overflow:hidden;border:1px solid var(--line);box-shadow:var(--shadow);background:var(--panel)}
.shot-bar{display:flex;align-items:center;gap:6px;padding:9px 12px;border-bottom:1px solid var(--line)}
.shot-bar .d{width:9px;height:9px;border-radius:50%;background:var(--line)}
.shot-bar .u{margin-left:6px;font-size:11px;color:var(--ink2);white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.shot-photo{display:block;width:100%;height:auto}
.shot-stage{padding:30px 26px;min-height:186px;display:flex;flex-direction:column;justify-content:center}
.shot-warm{background:linear-gradient(103deg,rgba(28,20,14,.86),rgba(48,35,22,.62)),linear-gradient(120deg,#5a4632,#8a6a48)}
.shot-sage{background:linear-gradient(160deg,#9aa89a,#8a9a89)}
.shot-stage .sk{font-size:10px;letter-spacing:.16em;text-transform:uppercase;font-weight:700;margin:0 0 10px}
.shot-warm .sk{color:#ffcfa8}.shot-sage .sk{color:#f4efe6}
.shot-stage h4{margin:0 0 14px;font-weight:800;line-height:1.14;letter-spacing:-.01em}
.shot-warm h4{color:#f4ece2;font-size:19px}.shot-sage h4{color:#fbf7ef;font-size:20px;font-family:Georgia,'Times New Roman',serif;letter-spacing:.01em}
.shot-btns{display:flex;gap:8px;flex-wrap:wrap}
.chip{font-size:11px;font-weight:700;padding:7px 14px;border-radius:8px}
.shot-warm .chip.f{background:#b3573a;color:#fff}.shot-warm .chip.o{border:1.4px solid rgba(255,255,255,.6);color:#fff}
.shot-sage .chip.f{background:#5c6b5b;color:#fff}.shot-sage .chip.o{border:1.4px solid rgba(255,255,255,.7);color:#fbf7ef}

.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;counter-reset:s}
.step{background:var(--panel);border:1px solid var(--line);border-radius:var(--r);padding:22px 20px}
.step .sn{width:30px;height:30px;border-radius:9px;background:var(--accent-soft);color:var(--accent-deep);
  display:flex;align-items:center;justify-content:center;font-weight:800;font-size:14px;margin-bottom:13px}
.step h4{margin:0 0 5px;font-size:15px;font-weight:800}
.step p{margin:0;font-size:13px;color:var(--ink2);line-height:1.5}

.why{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.why div.w{display:flex;gap:12px;align-items:flex-start;font-size:15px;padding:6px 0}
.why svg{flex:0 0 auto;margin-top:3px;color:var(--accent)}
.why b{display:block}.why span{color:var(--ink2);font-size:13.5px}

.cta-box{background:var(--ink);color:var(--bg);border-radius:22px;padding:clamp(30px,5vw,52px);text-align:center}
.cta-box h2{font-size:clamp(24px,4vw,36px);font-weight:800;letter-spacing:-.02em;margin:0 0 12px;color:var(--bg)}
.cta-box p{color:color-mix(in srgb,var(--bg) 72%,var(--ink));margin:0 auto 26px;max-width:44ch;font-size:15.5px}
.cta-box .btn-fill{background:var(--accent);font-size:16px;padding:15px 30px}
.cta-box .contacts{margin-top:22px;font-size:14px;color:color-mix(in srgb,var(--bg) 66%,var(--ink))}
.cta-box .contacts b{color:var(--bg)}
.cta-box .contacts a{color:var(--accent);font-weight:700;text-decoration:none}
.ph{color:var(--accent);font-weight:700}

footer.foot{padding:26px 0 44px;border-top:1px solid var(--line);color:var(--ink2);font-size:12.5px;
  display:flex;justify-content:space-between;gap:14px;flex-wrap:wrap}

@media(max-width:720px){
  .pains,.tiers,.steps,.why{grid-template-columns:1fr}
  .case,.case.flip .shot{grid-template-columns:1fr}
  .case .shot{order:0}
  .steps{grid-template-columns:1fr 1fr}
}
@media(prefers-reduced-motion:no-preference){.btn,.livelink,.tag{transition:.15s ease}}

/* cookie-уведомление */
.cookie-note{position:fixed;left:16px;right:16px;bottom:16px;z-index:50;max-width:720px;margin:0 auto;
  background:var(--ink);color:var(--bg);border-radius:14px;padding:14px 18px;
  display:flex;align-items:center;gap:14px;flex-wrap:wrap;justify-content:space-between;
  box-shadow:0 10px 40px rgba(0,0,0,.35);font-size:13.5px;line-height:1.45}
.cookie-note a{color:var(--accent);font-weight:700;text-decoration:none}
.cookie-note button{background:var(--accent);color:#fff;border:0;border-radius:9px;
  padding:9px 20px;font-weight:700;font-size:13.5px;cursor:pointer;white-space:nowrap}
.cookie-note button:hover{background:var(--accent-deep)}
.cookie-note[hidden]{display:none}

/* страница политики конфиденциальности */
.doc{max-width:760px;margin:0 auto;padding:clamp(30px,6vw,60px) clamp(18px,4vw,34px)}
.doc a.back{display:inline-block;margin-bottom:22px;color:var(--accent-deep);text-decoration:none;font-weight:700;font-size:14px}
.doc h1{font-size:clamp(24px,4vw,34px);letter-spacing:-.02em;margin:0 0 6px}
.doc .upd{color:var(--ink2);font-size:13.5px;margin:0 0 26px}
.doc h2{font-size:18px;margin:28px 0 8px}
.doc p,.doc li{color:var(--ink);font-size:15px;line-height:1.65}
.doc ul{padding-left:20px}
.doc .muted{color:var(--ink2);font-size:13px;border-top:1px solid var(--line);margin-top:34px;padding-top:16px}

/* модальное окно выбора мессенджера */
.modal[hidden]{display:none}
.modal{position:fixed;inset:0;z-index:100;display:flex;align-items:center;justify-content:center;padding:18px}
.modal-backdrop{position:absolute;inset:0;background:rgba(10,10,8,.55)}
.modal-card{position:relative;background:var(--panel);color:var(--ink);border:1px solid var(--line);
  border-radius:18px;padding:26px 24px 22px;width:100%;max-width:360px;box-shadow:var(--shadow);
  animation:modalpop .16s ease}
@keyframes modalpop{from{opacity:0;transform:translateY(8px) scale(.98)}to{opacity:1;transform:none}}
@media(prefers-reduced-motion:reduce){.modal-card{animation:none}}
.modal-card h3{margin:0 0 16px;font-size:19px;font-weight:800;letter-spacing:-.01em}
.modal-x{position:absolute;top:10px;right:13px;background:none;border:0;font-size:26px;line-height:1;
  color:var(--ink2);cursor:pointer;padding:4px}
.modal-x:hover{color:var(--ink)}
.modal-links{display:grid;gap:10px}
.mlink{display:flex;align-items:center;justify-content:space-between;gap:10px;text-decoration:none;
  padding:14px 16px;border-radius:12px;border:1px solid var(--line);border-left-width:4px;
  background:var(--bg);font-weight:700;font-size:15px;color:var(--ink)}
.mlink:hover{border-color:var(--accent)}
.mlink .marr{color:var(--ink2)}
.mlink.wa{border-left-color:#25D366}
.mlink.tg{border-left-color:#229ED9}
.mlink.vk{border-left-color:#0077FF}
.mlink.mx{border-left-color:#8E7CFF}